Welcome to the Diamond-Verse

The digital finance revolution is well and truly upon us with cryptocurrencies dominating headlines and shaking up traditional industry the world over. Over $25bn was invested in blockchain start-ups in 2021 and this is not expected to slow in 2022. The diamond and art industry are no stranger to feeling the effects: our own platform YourDiamonds.com accepts crypto for our public diamond tenders and auctions. It makes perfect sense to see renowned artist and jewelry designer Reena Ahluwalia creating a ‘DIAMOND-VERSE’ crypto spectacle.

Reena Ahluwalia announced her first-ever Diamond Art NFTs. Reena’s ‘DIAMOND-VERSE’ NFTs are ultra-rare Edition 1/1, along with limited Editions, 10/10. Reena’s NFTs extend her widely known diamond paintings into a 3D digital realm, expanding her distinct vision and imagination as an immersive luxury experience. “I have been working very hard on creating my Diamond Art NFTs since the past year,” says Reena. “The NFT digital revolution has exploded, it’s like an artistic renaissance on a scale we have never seen before.”

If you are unsure about what an NFT is, read on. Non-fungible tokens, or NFTs transform digital works of art and other collectibles into unique, one-of-a-kind, verifiable assets that exist on blockchain. NFTs are usually bought with cryptocurrencies (like Ethereum) and the blockchain keeps a record of transactions. The blockchain serves as a public ledger, allowing anyone to verify the NFT’s. While anyone can view the NFT, only the buyer has the status of being the official owner – a kind of digital bragging rights. This will may be brought even more into our world once we see more of the supposed move over to the digital ‘metaverse’, where you can show your NFTs in your own gallery. 

“My life’s work has been dedicated in telling powerful stories of diamonds and gemstones,” says Reena. “Now, the NFT digital space has given me a 3D immersive medium to express my artistic mindscape and vision behind my diamond art. My art collectors and diamond industry investors can now own parts of my ‘Diamond-Verse’. As an artist, I am so excited to be living in this pivotal moment of digital change.” 

The provenance and truly one-of-its-kind nature of Reena’s diamond paintings is coveted by her art collectors. This, along with her proven creative legacy in the field of diamonds is what makes her NFTs a great investment. 

To see Reena’s Diamond Art NFTs, visit: https://opensea.io/collection/-diamondverse-

If you are new to NFTs and want to know more, head to a guide here.

About Reena Ahluwalia

Reena Ahluwalia is one of the world’s most awarded diamond jewelry designers. Her honors include a Guinness World Record, a commission to design a Royal Diamond Tiara for Kate Middleton (now, Catherine, Duchess of Cambridge), a diamond jewel featured on a Belgian postage stamp, and other historic diamond pieces commissioned by nations and private collectors. 

Today, diamonds and gemstones are central to Ahluwalia’s paintings, too. Rendered in intense colors, they carry layered meanings and symbolism that encourages reflection. Her paintings celebrate humanity and nature, raising questions about what it means to be a human being in the infinite universe. 

Now, debuting in the digital art world, the artist’s NFTs are equally from her artistic point-of-view. “My purpose is to fully live my artistic vision with an intention to contribute,” she says. A percentage of profits from her Diamond-Verse sales will benefit charities the artist supports, because “I want to create a digital imprint that has a tangible, physical impact on people’s lives.”


This information does not constitute an offer, or an invitation to purchase NFTs in any jurisdiction in which such offer or invitation is not authorized or to any person to whom it is unlawful to make such offer or solicitation. Potential users of this information are requested to inform themselves about and to observe any such restrictions.


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